WHY MACROS MATTER

Macro-nutrients are the Proteins, Fats and Carbohydrates that make up the total Calorie counts in the foods you eat.

Each person's nutritional needs are unique and subject to a variety of factors.  These factors determine the exact combination of macro-nutrients needed for you to efficiently progress toward your ideal body condition.

By following a macro-nutrient based approach to healthy eating, you are 36% more effective in achieving body composition change than traditional non-calorie counted methods.

 

ABOUT US

Uploaded by: Propel Entrepreneurship, Western University

Genetic testing can provide clues about where your ancestors might have come from. But did you know that examining your DNA can also show you how your body metabolizes food, responses to vitamins and your lactose sensitivity? Michael Luckhoo and Ibrahim Ejaz are Western entrepreneurs with one startup vision: Blueprint Meals.